Lots of enthusiastic ..what to say fellow entrepreneurs, volunteers, artists etc ask me a few doubts, which I think are related to marketing. Anybody aiming to showcase their creativity will find this useful. I am writing this article as another student, who had recently(3yrs) into events and branding.
There are many talented "artists" aspiring to showcase their skill to the world. However, most of them lack adequate skills to market their talent. Marketing is often confused with selling, it could be actually called the process which avoids the need to sell your product.
It is quite important to let others know about what you are working on. This could help you find collaborators. I had formed most of my team through facebook updates about the work we have been doing. People want to associate with like minded individuals.
Now, once you agree that you need to let the world know. You must be having long-term plans, principles and there is a way in which you visualize the offering. It is quite important to try to explain this to others, it helps in refining the description. You should develop good descriptions, diagrams and analogies. This can help people in connecting with your dream.
A picture is worth a million words. Try to upload relevant pictures and videos to describe your activities and goals. The choice of medium is quite crucial too. Facebook can help you in letting people know that you are into "something". Those interested in your activities, could be diverted to a website and those who observe you closely could follow your blog.
It takes time for the brand to develop. However, one must make steady progress. Someone had said that "not advertising" is like staring at a women in dark, without letting her know. If you were to convince someone into dealing with you, it is quite important to establish a good atmosphere before the negotiations. Branding and reaching out can help you in this regard.
I emphasize again that this is not supposed to be an expert opinion of any kind. I wrote this to share what I felt, had worked in my favor. I hope to keep updating this post with more thoughts I come across.
There are many talented "artists" aspiring to showcase their skill to the world. However, most of them lack adequate skills to market their talent. Marketing is often confused with selling, it could be actually called the process which avoids the need to sell your product.
It is quite important to let others know about what you are working on. This could help you find collaborators. I had formed most of my team through facebook updates about the work we have been doing. People want to associate with like minded individuals.
Now, once you agree that you need to let the world know. You must be having long-term plans, principles and there is a way in which you visualize the offering. It is quite important to try to explain this to others, it helps in refining the description. You should develop good descriptions, diagrams and analogies. This can help people in connecting with your dream.
A picture is worth a million words. Try to upload relevant pictures and videos to describe your activities and goals. The choice of medium is quite crucial too. Facebook can help you in letting people know that you are into "something". Those interested in your activities, could be diverted to a website and those who observe you closely could follow your blog.
It takes time for the brand to develop. However, one must make steady progress. Someone had said that "not advertising" is like staring at a women in dark, without letting her know. If you were to convince someone into dealing with you, it is quite important to establish a good atmosphere before the negotiations. Branding and reaching out can help you in this regard.
I emphasize again that this is not supposed to be an expert opinion of any kind. I wrote this to share what I felt, had worked in my favor. I hope to keep updating this post with more thoughts I come across.
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